The New Art Dealers Alliance (NADA) annual art fair kicked off this week with a preview hosted at Miami’s Ice Palace film studio.

Guests were treated to gift bags featuring an array of Oral Fixation mints and live music from Casiotones for the Painfully Alone. The soiree is chance for potential buyers to get a early look at the artwork on offer at the fair itself, which opens this weekend. The week-long NADA event features new works from up-and-coming artists, represented by 88 galleries from all over the world. Oral Fix CEO Henry Rich plans to make a stop in Miami this weekend – with any luck, HQ could become home to a tableau by the next Pollock or Warhol.

Oral Fixation’s Fabulous Fruit flavor made an appearance in this month’s issue of Good Housekeeping, who called it a “chic, evening bag essential.” We couldn’t agree more! Cell phones, keys and cash claim their share of pocket/purse real estate, always at a premium when heading out for the night. In cases like this, smaller is better – isn’t that part of the reason we all love our i-Pods? So sleek, so flat, so rectangle-without-the-sharp-corners. In fact, our tins are so low-profile, you could pack two, or even three flavors in the average denim back pocket. And you’d still be on the safe side of VTL (Visible Tin Line), cousin of the better-known, but equally heinous condition called VPL (Visible Panty Line). Just one more way Oral Fix keeps you on the straight-and-narrow.

Japan has a reputation as a nation of trendsetters, and those of the American persuasion have been following their lead ever since Sanrio brought us Hello Kitty. If some of you have been feeling that nagging guilt brought on by the inequity of the US/Japan cultural exchange, now’s the time to breath easy. Last week, the US officially repaid Japan for all the “loving, heart-warming goodness” they’ve sent to us over the past 25 years, in the form of an optimistic cartoon kitty. Enter Gainer, a hugely popular Japanese men’s magazine read by 2 million of Japan’s young executives a month – think of it as their GQ. The latest issue feature’s a spread dedicated to Oral Fixation’s extensive array of sleek, colorful tins. To all hipsters-from-another-hemisphere we say, “you’re welcome.”

Labor Day. Summer’s last hurrah. As we all enjoy the last moments of an epic summer we must also say goodbye. This summer, Oral Fixation was lucky to host not one but two incredible French young ladies as interns. Anne-Gael and Marie spent 8 weeks with us in Hopewell learning about the mint business and the American way of life. We in turn got the chance to brush up on our French and experience a little of that European “joie de vivre” during our workday. It was a blast really. Too much fun and a unique cultural experience. Seen above with Henry at their going away party Anne-Gael and Marie are two Frenchies our company will never forget. Merci beaucoup ladies! We miss you already…

Below are some of my favorite pictures. For the full recap of their 8 week stay, check our their blog: http://hopewellcity.skyrock.com

xoxo

Delpha

Oral Fix recently participated in the annual summer NASFT Fancy Food Show. The National Association for the Specialty Food Trade (NASFT) is a preeminent trade association providing growth for businesses in the vibrant specialty food industry. There are three shows held a year. The spring, summer and winter NASFT Fancy Food Shows bring together over 180,000 specialty food products a year. Oral Fix was in the mix at the show, showing off our mints like proud parents and rubbing elbows with some of the industries biggest, brightest and most innovative companies. Look for Oral Fix next year at the NASFT Fancy Food Show!

This week we celebrate America’s birthday on the 4th of July! Backyards, local parks and beaches across the country will be filled with friends and neighbors celebrating with barbeques, picnics and fireworks. During the only time of year where flashy red, white and blue star studded clothing is acceptable to wear, why not add to the 4^th of July look with Oral Fix Spare Mint?  The shiny, white, metal tin matches your perfectly coordinated outfit and slides right into your pocket to help you stay minty fresh all the way from the barbeque to the fireworks. Light up the night sky and have a blast this 4^th of July with Oral Fix Spare Mint!

Before we knew it, wedding season hit the calendar. After months of planning the perfect wedding and finding something old, something new, something borrowed and something blue, it has finally arrived. The big day! As brides and grooms rush to the altar, they are finally ready to tie the knot. Before your first kiss as husband and wife make sure to be minty fresh with Oral Fixation Mimosa Mint. It is the perfect mint to complete the perfect day. So, before you pop the bottles of champagne, toast the big day in a minty fresh way, with Mimosa Mint! Make your celebration a day to remember with the perfect mint from Oral Fix.

Unless you live under a rock, you’ve probably heard that Sex and the City has hit the big screen! If there’s one thing everyone can’t wait to see, it’s the sometimes shocking, consistently cutting-edge, and totally trend-setting style the fabulous foursome are known for. Carrie, Samantha, Charlotte and Miranda have become fashion icons with girls at every age craving their chic New York style. Get your Sex and the City fix all the way down to your mints, with Oral Fix Fabulous Fruit. All of the style and sass from the movie is distilled into Fabulous Fruit’s sleek magenta case and its minty passion fruit taste is sweeter than a Cosmo.  It’s the perfect addition to every summer clutch!

Summer is officially heating up. Temperatures are going to be hellish this week, reaching unbelievable highs – 90s+! There’s only one way to stay cool through the sticky summer months. Beat the summer heat with Oral Fix! Whether you’re sitting at the beach, lounging by the pool or spending time enjoying the hot sunshine, cool down with the refreshing flavors of Oral Fix Mojito Mint, Fabulous Fruit and Mimosa Mint. Kick back and relax with these fruity summer flavors, perfect to keep you cool and minty fresh all summer long. Stay cool Oral Fix lovers!

This week Oral Fix has been coming down off their sugar high from the recent All Candy Expo, in Chicago. The Expo was sponsored by the National Confectioners Association and featured 450 confectionary and snack companies from around the world. A sugar rush filled the room as the Expo attracted nearly 15,000 industry professionals to check out all that was hot, new and creative in the sweets industry. It was the perfect event for people in the candy and snack business to get a glimpse into over 2,000 new snack and confectionary items before they hit store shelves. The fun filled atmosphere of the 2008 All Candy Expo was the most successful, sales-driven show ever and definitely turned out to be a hit!